What does Tracksuit do?
Tracksuit offers a sophisticated brand tracking platform that surveys thousands of consumers weekly to deliver comprehensive insights on key metrics such as awareness, consideration, usage, preference, and perception. The platform is currently utilized by over 1,000 consumer brands worldwide.
How much did they raise?
The company raised $25M in a Series B funding round, led by VMG Partners, with participation from Altos Ventures, Footwork, Blackbird, and Icehouse Ventures.
What are their plans for the money?
Tracksuit plans to leverage the new funds to expand its tracking capabilities into European and Asian markets by the end of 2025, potentially enhancing its global reach and providing even deeper insights for its clients.
What have they achieved so far?
Already, Tracksuit has achieved significant traction with its platform being widely adopted by a vast array of consumer brands and delivering consistent, actionable insights through regular consumer surveys.
