What does Starday do?
Starday uses artificial intelligence to predict unmet consumer needs and devise tailored food and beverage products. The company leverages a proprietary platform to rapidly develop brands and products for retail distribution, partnering with major retailers and CPG brands.
How much did they raise?
The company raised $11M in Series A funding, which included $8M in equity and $3M through a debt credit facility from Silicon Valley Bank. The round was led by Slow Ventures and Equal Ventures, with investments from large global food and beverage companies.
What are their plans for the money?
With the secured funds, Starday plans to accelerate its retail expansion and deepen its partnerships with retailers and CPG brands. This expansion is expected to enhance its ability to predict consumer trends and deliver bespoke product innovations at a larger scale.
What have they achieved so far?
Starday has already made significant strides by launching four brands that are available in major grocery retailers including Sprouts, Target, The Fresh Market, Walmart, and Whole Foods Market, as well as through ecommerce platforms like Amazon and Instacart.