What does Other Half do?
Other Half is a science-first pet wellness brand that crafts clinically-reviewed, powder-based pet supplements designed for no-nonsense pet parents. The products are human-grade, tested for quality, and created to deliver effective benefits for pets.
How much did they raise?
The company raised $3M in a Seed funding round led by Willow Growth, with contributions from Habitat Ventures and Off Leash Capital.
What are their plans for the money?
With the new funds, Other Half plans to enhance its product pipeline, make strategic hires across marketing and product development, and scale its direct-to-consumer as well as Amazon presence, aiming to further revolutionize pet wellness solutions.
What have they achieved so far?
Since launching in November 2024 with its flagship products Everyday and Doggie Dental, Other Half has established a strong market presence and built credibility in the pet supplement space.