What does Hello Soju do?
Hello Soju is a ready-to-drink sparkling soju brand that merges the vibrant cultures of Korea and California. The company offers a diverse lineup of sparkling soju flavors, including Asian Pear, Lemon Yuzu, Green Grape, Peach, and Lychee, and is gearing up to debut a premium 700ml rice-based soju spirit in the spirits category.
How much did they raise?
The funding round raised $6.8M, led by a personal investment from Ted Schlein of Kleiner Perkins and Ballistic Ventures, with additional support from the company’s parent, THG. This round highlights investor confidence as key backers rally behind the brand’s growth and expansion plans.
What are their plans for the money?
The newly raised funds will be used to accelerate the nationwide relaunch of the brand, beginning with a pre-sale in April and a full market return by late summer. The capital will fuel expanded production, strategic marketing initiatives, and the launch of the premium soju spirit, potentially transforming the company’s market presence and broadening its consumer base.
What have they achieved so far?
Prior to this round, Hello Soju has already made significant inroads with a successful blend of innovative flavors and strategic board appointments, including adding experienced business leaders to its advisory team. These steps have laid the groundwork for its ambitious expansion and reinforcing its position in the beverage market.
