What does experial do?
Experial is an AI-based market research company headquartered in Cologne and Wuppertal, Germany. The company leverages advanced machine learning to create digital twins of target consumer groups, enabling real-time market tests, campaign analyses, and product feedback without compromising personal data. Its innovative approach serves sectors such as fast-moving consumer goods, retail, and financial services.
How much did they raise?
The startup raised €2M in a Pre-Seed funding round led by Capnamic, with additional participation from xdeck and angel investors, including Professor Bernd Schmitt of Columbia University.
What are their plans for the money?
With the new funds, Experial plans to further develop its AI-supported digital twin technology and expand its operational reach. This investment is expected to enhance its ability to deliver real-time consumer insights and market analyses, potentially transforming market research methodologies.
What have they achieved so far?
Since its founding in 2022, Experial has begun making significant strides in the market research sector by applying its innovative AI and digital twin approach. The company already serves clients in diverse industries, demonstrating early success in providing privacy-conscious and real-time market analytics.
