What does Different Dog do?
Different Dog is a provider of a fresh dog food subscription service that creates tailored meal plans for dogs based on their age, breed, activity level, and dietary needs, using hand-cooked, human-grade ingredients to ensure high-quality nutrition.
How much did they raise?
The company raised £10M from undisclosed new and existing investors. Although the specific round type was not disclosed, the funding has infused significant capital to support their expansion plans.
What are their plans for the money?
The funds will be used to move to a new facility in Telford, expand production capacity, invest in comprehensive marketing strategies, and hire additional talent. This strategic investment is aimed at increasing their ability to serve thousands more dogs and further enhance their service offering.
What have they achieved so far?
Since its founding in 2017, Different Dog has built a strong presence in the market with a growing team of over 100 employees, demonstrating significant progress in delivering personalized, nutritious meal plans for dogs.
